Course Aims
This online course examines the main social media platforms and their use as marketing tools.
In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter.
We'll cover the main business benefits, along with how social media can provide increased market
insight and help establish your company as an 'influencer'.
We'll discuss the sectors that use social media marketing the most and there’s advice on how to get
started with social media marketing, and how to choose the right platforms.
You'll see how to run campaigns with great content and compelling visuals and measure the
effectiveness of your campaigns.
We'll show you how to create a Social Media Policy and use social media for internal
communications.
You'll learn how to build social media into your recruitment campaigns, and train employees to use
social media to promote your company.
Online security is crucial and we'll cover the basic aspects everyone needs to know.
Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to
handling complaints successfully.
Who Attends
This course is aimed at anyone who is responsible for the social media activities of their company, or
who is wanting to get an overview of the subject to support their existing marketing activities.
Course Content
By the end of this course, you will be able to:
• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.
Arrange your course with Sibbald
If pre-scheduled dates are not listed on this page, or if the dates published do not fit your requirement, please contact us as arrangements can be made to suit your needs.
Chat: Use our chat bot at the bottom right of this page.
Tel: 01501 750900
Email: enquiries@sibbaldtraining.com