Course Aims
The course covers the key aspects and business benefits of Linkedin - the world’s most popular
professional social networking platform.
Linkedin focuses on business connections and growth and has over 810 million members around the
world, spanning 200 countries and territories.
This course shows how to join Linkedin as an individual, a company or an organisation - and the
essential steps needed to set up an account, write and optimise an individual Linkedin Profile using
keywords, and produce an impressive Company Page.
You’ll see how people, at whatever stage in their career, can use Linkedin to search and apply for job
opportunities, expand their networks and widen their professional reach.
We’ll show you the right way to post Status Updates, receive Notifications, join groups and promote
your Profile using endorsements and testimonials.
There’s important information on Linkedin Advertising, including creating and targeting Sponsored
Content, Sponsored Messaging, and Text Ads.
As a business, you’ll discover how Linkedin is a highly effective tool for recruitment and researching
competitors.
You’ll see how to use Linkedin for lead generation and brand awareness - and improve internal team
collaboration through Linkedin direct messaging.
Finally, we’ll highlight how to measure your business success on Linkedin using Profile, Activity and
People metrics.
Who Attends
This course is aimed at anyone who is involved in promoting and marketing their business online. It
provides insight into how LinkedIn can be used to promote the company as well as the individuals
that work within it.
Course Content
By the end of this course you will be able to:
• Set up and use both personal and business profiles on LinkedIn.
• Build and get the most out of a network of contacts.
• Use LinkedIn for Research and recruitment.
• Measure your business reach and success using LinkedIn’s reporting tools
Knowledge
Introduction to LinkedIn
Creating your individual LinkedIn profile
Using LinkedIn as an individual
LinkedIn for Business
Measuring Sucess on LinkedIn
Additional Information
This course compliments our Social Media Marketing course and takes a deeper look at the LinkedIn
Platform
Arrange your course with Sibbald
If pre-scheduled dates are not listed on this page, or if the dates published do not fit your requirement, please contact us as arrangements can be made to suit your needs.
Chat: Use our chat bot at the bottom right of this page.
Tel: 01501 750900
Email: enquiries@sibbaldtraining.com