Course Aims
This course starts by exploring the history of Instagram to help you understand how it’s become such
a powerful tool for generating sales, reaching new audiences and building brand awareness.
You’ll learn how to set up an account and build and optimise a Business Profile.
The course will cover the kind of content to post and how to enhance effectiveness with photos and
videos.
There’s information on how to respond to comments, use direct messaging and repost user-generated content relevant to your brand to keep your audience engaged.
We’ll explore the essential elements of an effective Instagram marketing strategy and show how to
maximise the value of your account using brand identities, content strategies, hashtags and working
with influencers.
You’ll learn how to use extra features such as Instagram advertising, connecting to third-party
scheduling apps and Instagram shop and product tagging.
Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to
access and use these effectively.
Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram
strategies
Who Attends
This course is aimed at anyone who is involved in promoting and marketing their business online. It
provides insight into how Instagram can be used to promote the company as well as using brand
identities, content strategies, hashtags and working with influencers.
Course Content
The basic of Instagram
Instagram Marketing Strategies
Instagram Analytics and Insights
Arrange your course with Sibbald
If pre-scheduled dates are not listed on this page, or if the dates published do not fit your requirement, please contact us as arrangements can be made to suit your needs.
Chat: Use our chat bot at the bottom right of this page.
Tel: 01501 750900
Email: enquiries@sibbaldtraining.com